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Article: 2017 Recruiting Trends Point to Technology Driving Change
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By Roy Maurer
MPACE Review: September 2017
Summary: Dale Stoker


The following digest reviews the article “2017 Recruiting Trends Point to Technology Driving Change” by Roy Maurer.  The article summary below provides a brief overview of how technology is changing the recruiting realm and how to be success in recruiting the next wave of college graduates.  The full article can be viewed at the following web address: https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/recruiting-trends-2017-technology-change.aspx


Article Summary

We can all agree that recruiting and technology aren’t going away. Over the last few years companies and universities have seen technology utilized more and more in hiring of recent college graduates. 2017 will be another big step forward with HR thought-leader John Sullivan declaring 2017 “the year of the algorithm” because we will see “the shift away from a decision model based on past practices and intuition and toward data-driven decision-making.”

Beyond automating daily tasks, technology is being used to identify ideal candidates and automatically seek out those individuals that have the skills and potential cultural fit for the organization. This skills based focus is gathering momentum in the “skills over schools” methodology where recruiter have over valued the candidates school or previous employer rather than the specific skill sets they possess. Talent data will help match a candidate to the position that best fits their skills and backgrounds, assess a candidate’s personality, values and interest, and rank the priority of jobs for the recruiter.

The challenges will be utilizing the proper data to avoid making observations or assumptions about a candidate from information gleaned from a social media channel or without validating the information. Since we are in the early stages of this technology shift, Artificial Intelligence will get smarter over time as more people interact with it.


Implications for Career Services Professionals

With room to grow in Artificial Intelligence, students should continue to use recruiting systems to their capacity by fully completing their profiles and interacting with the technology. Students should also highlight skills on their resumes in addition to education and professional history. While we are in the transition to a “skills over school” mentality, students that may be reaching for a position outside of their traditional career path should focus on the skills they have to bring to the job.


Implications for Recruiting Professionals and Employers

As much as technology is being used in the recruiting process, it won’t be displacing recruiters. These shifting trends will free up recruiters to spend more times with candidates and hiring managers. Recruiters need to continue to make the recruitment process personalized for the candidate and to highlight their brand and culture. With so much automation available, companies still need to show candidates what makes their organization different and special. First impressions are important, even online.

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